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The new GitHub Shop collection is here. We’re celebrating you.
What does it mean to be a developer? That question was at the heart of our thinking behind the new GitHub Shop collection: dev/core. The collection celebrates the developer’s layered experience—from the code, through the world of creation, to the unique identity of you, the developer, the builder, the person at the core of it all.
Ok, that sounds poetic, we hear you say. But how does that translate into merch? Our dev/core collection captures what it is to be a developer but also brings an exciting update to our core basics. Made by developers, for developers. Let’s dive into it.
The <header> cap and <footer> socks are for those who know their way around a codebase—and an outfit. The cap kicks things off, a nod to the top of every great project. Down below, the socks wrap things up with comfort. Together, they bookend your look the way you bookend your code.
Inspired by the all-time favorite black Invertocat hoodie, these two new builds level up your dev uniform. One features our iconic Octocat mascot reimagined in ASCII. The other reps GitHub Copilot, your favorite AI pair programmer. One nods to our roots as developers. The other looks to what’s next.
Throw it back to your first build—when the code was janky, the caffeine was flowing, and the dream was big. This tie-dye tee channels that raw, colorful chaos that got you into being a dev in the first place. It’s got startup energy. Garage band energy. “I learned CSS on a forum in 2004” energy.
There’s something deeply satisfying about watching your contribution graph fill up day by day, square by square, with every commit and small (or large) breakthrough. This tote celebrates that love with a contribution graph in the shape of our Invertocat, worn proudly on your side.
The ASCII tee is a tribute to the early days of building—when text was all you had and all you needed. It’s a direct tribute to the roots of development—where every line of code is a building block.
Look familiar? You might recognize it from thegithubshop.com homepage, where we’ve created your very own interactable version. You can spin it, shake it, fidget with it— perfect for when your stand-up is getting a little dull.
Developers are at the heart of what we do, because they’re the core of who we are. Our shop isn’t just a shop. It’s also chock-full of fun developer finds, and we’re not just talking about the swag now. We’ve even added a hidden CLI: type git [space] into the search bar. Have fun!
In our dev/core collection, you can mix and match to create new patterns on our images by tapping on the dev/core pill. This unlocks a tool palette to customize the ASCII pattern, size, and speed.
The dev/core collection is more than merch—it’s a wearable nod to the builders, the dreamers, and the committers who shape the internet every day. From the clean lines of ASCII art to the playful and colorful additions, each piece is carefully designed for you. So whether you’re pushing code, sipping coffee, or staring into the abyss of your terminal, suit up in something that gets it. This is your core.
| 🤫 Psst… use the code “GITHUBBLOG15” at checkout to get free shipping from today until June 1. Your laptop’s looking a bit bare, btw. We’ve dropped a few new stickers in the mix too—just saying. |
Check out the dev/core collection at thegithubshop.com.
